Overseas Meta Ads Media Buyer / DTC Performance Marketer (Part-Time / Full-Time Remote)

About Us:

Furri Tail is a Hong Kong-based global brand specializing in Pet Fashion & Lifestyle. With our DTC Shopify store entering an active growth stage, we are seeking a results-driven Media Buyer with a strong eye for Western aesthetics and creative-led testing on Meta.

Key Responsibilities:

1.     Build, manage, and continuously optimize ad campaigns across Meta (Facebook & Instagram Ads);

2.     Develop efficient testing frameworks for creative angles and audience targeting (Lookalikes, Interests, Broad);

3.     Drive creative strategy: Analyze competitor trends and pitch high-converting creative concepts (short-form UGC/Reels storyboards, pain-point hooks, lifestyle imagery) tailored to pet apparel and accessories;

4.     Monitor and optimize ROAS, CPA, CTR, and site-wide conversion funnels to ensure efficient scaling.

Qualifications:

·       1+ years of proven hands-on experience running Meta Ads for DTC/Shopify brands;

·       Direct experience in the Pet or Fashion/Apparel sectors, with an intuitive understanding of Western consumer tastes and trends;

·       Creative-first mindset: Strong grasp of what drives UGC and short-form video conversions beyond technical Ads Manager adjustments;

·       Sound knowledge of account safety, pixel setup, and best practices for testing new products;

·       Strong reading and written English skills (comfortable analyzing customer feedback, ad copy, and platform policies).

Compensation & Setup:

·       Part-Time / Advisory: Monthly retainer + performance-based bonuses;

·       Full-Time Remote: Base salary + performance bonus + tiered sales commissions (negotiable based on experience);

·       Uncapped commissions with budget scaling as ROAS targets are met.

How to Apply:

Please send your resume/portfolio to: hr@furritail.com

(Please include 1–2 real Meta Ads case studies, specifying the product niche and ROAS achieved).