Co-Founder & Chief Creative Officer (CCO) / Design Partner
About Furri Tail
Furri Tail is a Hong Kong-based pet fashion and lifestyle brand on a mission to redefine modern pet ownership. We craft premium, stylish, and functional gear, accessories, and products for pets and their humans. We are building a global brand that merges modern aesthetics, superior craftsmanship, and high-quality materials.
The Opportunity
We are seeking a visionary Co-Founder & Chief Creative Officer to own the complete visual and product DNA of Furri Tail. You will lead end-to-end aesthetics across every touchpoint—from physical product design and packaging to digital experiences, UI/UX, and brand identity. As a co-founder, you will partner directly with the Founder to build Furri Tail into an iconic global lifestyle brand.
Key Responsibilities
- Overall Brand & Visual Identity: Define, evolve, and safeguard Furri Tail’s brand DNA, typography, color palettes, tone, and global design guidelines across print, digital, and physical mediums.
- Physical Product & Industrial Design: Lead product design for pet fashion, hardware, harnesses, and lifestyle gear—taking concepts from sketch to tech pack, material selection, sampling, and final production.
- Digital Experience & UI/UX: Design modern, intuitive user interfaces for our e-commerce platform (web & mobile), digital campaigns, marketing assets, and email/social content.
- Packaging & Unboxing Experience: Create elevated, sustainable, and memorable retail packaging that delivers a luxury unboxing experience for pet owners worldwide.
- Creative Direction & Storytelling: Direct product photography, campaign shoots, social media aesthetics, and visual storytelling for marketing and global expansions.
Who You Are
- Multidisciplinary Creative: You bridge the gap between 3D physical products (soft goods, industrial design) and 2D/digital design (brand identity, graphics, UI/UX).
- Brand Builder at Heart: You understand that great design is not just aesthetic—it drives customer loyalty, perceived value, and commercial scale.
- Hands-On & Strategic: You thrive in an entrepreneurial environment—equally comfortable crafting a factory tech pack, designing a Shopify UI layout, or setting long-term brand strategy.
- Obsessed with Details: You care deeply about textiles, hardware finish, typography kerning, user flows, and product ergonomics.
Qualifications & Background
- Degree or equivalent experience in Industrial Design, Product Design, Fashion/Textiles, or Graphic Design.
- Proven portfolio demonstrating work across brand identity, physical lifestyle products, packaging, and digital UI/UX.
- Proficiency in design tools.
- Understanding of materials, manufacturing processes (soft goods, metal hardware, plastics/silicone), and vendor communication.
- Passion for pets, fashion, and lifestyle culture.
Compensation & Partnership Structure
- Equity Ownership: Meaningful co-founder equity stake (vesting schedule with 1-year cliff).
- Profit-Share / Revenue Allocation: Milestone-based performance incentives tied to brand growth.
- Future Cash Compensation: Salary structure activated upon investment or revenue thresholds.
How to Apply:
Please send your resume/portfolio to: hr@furritail.com